Songtradr is a music licensing platform that connects brands with independent musicians. As the first designer on staff, I played a key role is establishing the brand and building design processes from the ground up. Since joining the company in 2019, it has grown immensely as we continue to pitch more client work and build our custom digital products.
As part of a campaign to increase user generated content, I created an Instagram AR filter that reacts to audio from the user's microphone. Users were encouraged to tag Songtradr in their stories and we highlighted some of our favorites.
Filter is a music licensing platform made by Songtradr, which caters to the specific needs of social media content creators. I designed and animated a series of social media posts for the emerging brand, as well as social ads promoting their partnership with record label Chillhop.