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THE ARRANGEMENT

The Arrangement is a dramatic television series produced by E!. In an effort to build hype for the season 2 premier, which happened to coincide with TV award season, we strategically placed "For Your Consideration" billboards around Los Angeles and built a digital takeover of imdb.com.

Digital and out of home executions were designed to appear as though they were vandalized by the Scientology-inspired fictional group, Institute of the Higher Mind. 

We also created digital and out of home executions that appeared to have been vandalized by the Scientology-inspired fictional group, Institute of the Higher Mind. 

We also created digital and out of home executions that appeared to have been vandalized by the Scientology-inspired fictional group, Institute of the Higher Mind. 

CREDITS

Designer: Eric JohnsonSenior Designer: Mallory Hern | Art Director: Brynn Malek | Copywriter: Sammy GlickerDesign Director: Drew Brooks | Agency: DonerLA

OTHER PROJECTS

DiGiornoProject type

NeatoProject type

NescafeProject type

The ArrangementProject type

Stranger ThingsProject type

© COPYRIGHT 2018 ERIC A. JOHNSON
© COPYRIGHT 2018 ERIC A. JOHNSON
© COPYRIGHT 2018 ERIC A. JOHNSON
© COPYRIGHT 2018 ERIC A. JOHNSON
© COPYRIGHT 2018 ERIC A. JOHNSON